Popeyes - Poulet de Départ

For the launch of the fried chicken chain in France, Hungry & Foolish created some operations to develop Popeyes' notoriety. Here is an operation conceived in team with Tom Crouzet for the period of the baccalaureat entitled 'Poulet de Départ'.

The idea: to offer a menu to graduates bachelors who leave Montpellier and Toulouse for their studies (Popeyes being only implanted in these 2 cities for the moment).

Context

Hungry&Foolish

Client

Popeyes

Category

Conception, Print,
Social Media

Copywriter

Tom Crouzet