CELC - Solo Lino

The European Confederation of Linen and Hemp asked us a social strategy for their event in Milan: Solo Lino.

The posts had to put in the best light the linen fibers, its versatility, and creative possibilities. Here are some of the categories of the creative social strategy.






Social Media

Lino Lovers

Abstract parallels between the linen fibers and the world.

Lino o No

A category to show the other unkown uses of linen.

Sustainable Linen

A category to show the eco-friendly transformation of linen, from raw material to a finished fiber.

Living Linen

A serie of video posts, from the field to the final product.